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About

Three companies in a row, I ended up in regulated, operationally complex domains: proptech at Objego, healthcare at Bitfuel's Cure, insurance at SureIn. I didn't plan it that way. It turned out that's where design has leverage: the problems are genuinely complicated, and the tools have never taken their users seriously.

I got into computers before I could do much else. There's a photo of me at three or four, on a potty chair, already at a keyboard. At twelve I heard that my aunt's husband made money freelancing as a graphic designer, so I talked my parents into a year-long design course in Lviv. I learned Photoshop, Illustrator, and the basics of the craft there. Freelancing on my own turned out to be harder than the pitch, but a classmate was learning HTML and CSS, and we started building websites together: I designed, he built. By fourteen we had an agency, a small roster of freelancers to keep up with demand, and two years of steady client work.

When the pandemic hit in 2020, we built an online learning platform as a side project. I interviewed teachers at my own school and designed the product, he built the proof of concept. We showed it to the head of education for Lviv oblast, and she introduced us to Lviv IT Cluster, who were building the same kind of thing at a national level. They used what we'd built. It became part of what is now Ukraine's national online school platform, which kept the school system running through COVID and still runs today, through the war.

I spent the next years learning: mentored through Fivecube Agency, freelancing on the side, trying my hand at commerce and social media too. In 2022 I got my first full-time offer, as a UI/UX designer at Fivecube. I accepted it on February 23rd. Thirteen hours later the invasion started, and I woke up to explosions outside my window. I evacuated to Germany within days, one of the only places I had any connection to. Six months of paperwork, adjustment, and finding somewhere to live followed.

By the end of 2022 I had my first contract in Germany, at Bitfuel, a design agency, working mostly on Cure, a healthcare startup building a super-app for ordering and delivering medication from pharmacy to home, with separate portals for pharmacies, riders, and customers. Design and build from zero. Alongside it, I worked on Ihre Vorsorge, a pension insurance web portal. From there, Objego, in real estate tech, and from late 2023, SureIn.

In December 2024 my role ended in a company wide reduction. I spent the first half of 2025 in a full time German course, Monday to Friday, funded by the Agentur für Arbeit, and went back to SureIn that July to lead design on Modus.

The instinct isn't new. At fourteen, when there was no agency to hire us, I built one. At Modus, when there was no research team, I built the infrastructure instead of waiting for one to exist. I don't think of AI or tooling as something to adopt once someone else sets it up. If I need it and it doesn't exist, I build it, then I use it.

The poppy isn't decoration. "Mak" is Ukrainian for poppy, and it's the root of my surname, Makovetskyi. I'm from Ukraine, based in Frankfurt.

I'm looking for the next version of this: a B2B product where the workflow is messy enough that clarity is genuinely hard to find. Insurance and fintech are where I have the deepest domain fluency, but the same shape shows up in logistics, marketplaces, and internal operational tools.

Let's talk

I'm looking for the next product where the workflow is messy enough that clarity is genuinely hard to find. If that's what you're building, get in touch. Case studies are password protected, ask and I'll send it, usually the same day.

Case studies are password protected. Ask and I’ll send it, usually the same day.