I design for complexity and make it feel obvious.
Product Designer. Twelve months from zero to public launch on Modus, a Sequoia-backed AI workspace for German insurance brokers, as the only designer on the product.
Frankfurt · Working in English · Complex products, operational software, regulated domains
12 mo
zero to public launch, as the only designer
75
interviews and shadowings I ran and synthesised, no researcher on the team
158 → 1
problem statements clustered to the root cause that redirected the product
+118%
conversion on business insurance self-service funnel
Selected work
Case studies are password protected. Ask and I’ll send it, usually the same day.
Insurtech B2B AI Workspace
Zero to public launch in twelve months, with paying customers before it. Redirected the product concept before the wrong model got built.
Universal Inbox
A months-long feature demand decomposed into four root causes. A contested multi-week build became two validated one-week directions.
Insurance self-service funnel
+118% contact-step conversion. +40% lead quality.
Also worked on
- Cure, opens in a new tab.
A medtech super-app for ordering and delivering medication from pharmacy to home. Design and build from zero, at Bitfuel.
- Ihre Vorsorge, opens in a new tab.
A pension insurance web portal, designed at Bitfuel.
- Objego, opens in a new tab.
Property management SaaS for private landlords. Shipped four features in three months, including AI-assisted invoice processing.
How I work
Research first, no researcher needed.
I design and run the program myself: 75 interviews and shadowings to date, sitting in a searchable corpus of transcripts with the round I inherited, a weekly shadowing cadence that still runs, and a synthesis of 158 problem statements that redirected the product concept before the wrong model got built into the architecture.
The conceptual model is the deliverable. Screens come after.
The model I proposed has held in production since November 2025, and its vocabulary is how the team talks about the work today.
Engineers join at problem framing, not at handover.
When a solution isn’t obvious, I put engineers and the user in one room. Last time I did, a contested multi-week build became two one-week directions in a single session.
I build the AI tooling I need, then use it.
There was no research team, so I built the infrastructure instead. Every interview and customer conversation is transcribed into a central corpus that the whole team now uses. On top of it I built a retrieval layer that extracts insights with confidence scores and attributes, connected through MCP to our AI chat, which is how I query months of research in seconds.
Same instinct on the design side: AI-assisted prototyping carried the Modus concept through four validated iterations in two and a half weeks.
Where I have leverage
Products where the workflow is genuinely messy: regulated environments, operational software, domains that take months to learn. Insurance and fintech deep enough to be useful in week one, and the same shape shows up in logistics, marketplaces, and internal tools.
A versatile, talented product designer with a strong ability to take ideas from 0 to 1 with speed and precision. He stands out for his problem-solving and a natural ability to prioritize what truly matters, a strong grasp of the Pareto principle. Low-ego, high-impact, he rapidly iterates while keeping user needs and business goals front and centre.
I ended up in regulated, operationally complex domains: proptech, healthcare, insurance. It turned out that’s where design has leverage, problems genuinely complicated, tools that never took their users seriously. Now I lead design on Modus, where the domain took months to learn, and that became the advantage rather than the cost. From Ukraine, based in Frankfurt.
Let's talk
I'm looking for the next product where the workflow is messy enough that clarity is genuinely hard to find. If that's what you're building, get in touch. Case studies are password protected, ask and I'll send it, usually the same day.
Case studies are password protected. Ask and I’ll send it, usually the same day.